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Stockholm, Sweden

Stockholm, Sweden

Shipping withing 3-5 days

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Kajsa Lundborg - Tech enthusiast

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Kajsa Lundborg - Tech enthusiast 

Kajsa is the 25-year-old who turned her love for technology into a career. When she was only 9 years old, she built her very own computer game and since then she has run an app- and ecommerce company, done a TEDx Talk about algorithms, and worked for Spotify among many other things. Today, she works as a strategy consultant and helps other tech companies grow. Kajsa’s biggest passion is to constantly learn new things and to help other young women pursue a career, especially in tech. She was recently awarded as one of Sweden’s most influential women in IT by Microsoft. 

1. What does your AM routine look like?
I believe there are two kinds of people - those who set one alarm and wake up immediately, and those who set 10 alarms on the same time not to get stuck in the snooze game. I belong to the second category. I will probably always romanticize morning people, but I’ve also come to terms with the fact that there is a charm in being a late bloomer too. Both when it comes to mornings and with life in general.

When I wake up, I skip the morning coffee and instead turn on my Marshall speaker. I am a true music geek and I can spend hours and hours trying to compose the perfect playlist. Right now I play Anderson .Paak, Mac Miller and Jorja Smith on repeat. And yes, I’m pretty sure all my neighbours have seen my morning dance through the windows. My favorite thing to do in the morning is taking a long time getting ready. This might be placebo, but I always perform better when I feel pretty. My favorite beauty hack in the morning is blow drying my hair with a blow mousse and slipping into a pair of nice sneakers.

2. What is a typical workday like for you?
I usually start my work day by drinking a glass of water with lemon while I reply to emails, plan my day and write down the to-do’s. In order to stay motivated, I try to make even the boring tasks fun by using colored markers, post-its and timers. It might sound trivial, but it really triggers the competitive side in me to know that I only have a little time to do a lot of things.


It’s hard to describe a typical day at work since no day look the same in my job. Some days I spend at the office with creative meetings, pitches and work by the computer. Other days I stand on a stage speaking in front of thousands of people. And some days I travel to for work to Hong Kong or the US. The one thing that does not change is my lunch workout that is a holy hour for me. My prime time of the day is right after working out. That’s when I feel the most productive.

3. What is the most rewarding vs the most challenging parts of your job?
The most rewarding part of my job is that I get to meet so many smart and cool people. I am truly learning something new every day and that feels amazing. The hardest part is not being able to plan my life for a longer period ahead since my work calendar can change quick and drastically. 

4. Can you recall the proudest moment of your career?
Wow, let me think… One really cool moment was when we launched one of our ecommerce business and, despite being three broke students with only 500 Swedish crowns in budget, managed to sell our products to 26 different countries in just a few weeks! 

5.What did you eat for breakfast this morning? 
I am truly an all-or-nothing kind of person. I usually skip breakfast during the weeks but when I do eat breakfast I want extra everything. A bowl of sugary granola, avocado on sourdough bread from my favorite bakery in Stockholm, Lillebror, and a bottomless cup of tea. As you can tell, prepping and eating breakfast is almost like a part time job for me, so I mostly do it on weekends. 

6. What do you do if you ever feel stressed or overwhelmed?
During the most stressful days, I try to take a break to structure and plan what needs to be done. I always write down the list on a paper so that I can later enjoy the feeling of physically checking off the to-do boxes. When it comes to recharging after a stressful day, being with my friends always helps. So does listening to a good podcast and a really tough workout session. Personally, I love muay-thai and off-piste skiing in fresh snow. That is the ultimate therapy for me. 

7. What are your biggest goals right now, work-related and privately. 
To find a perfect balance in continuing to move forward in my career without compromising with my sleep, spare time and exercise. In other words, I need to develop my time management skills. When it comes to my professional long-term goal, it is about having complete freedom in only working with things that I think are fun and challenging in a good way, surrounded with people I enjoy working with. This is one of the reasons I will probably soon want to go all-in in a company.

8. If you would describe yourself as one item in the AM collection, which one would it be and why?
I would have to say Artsy Red with the motivation that I have never been good at truly fitting in. When I was 9, I wore socks in sandals and built computer games. Also, I am actually a bit artsy outside of my techy job. For example, I love to draw and write, and I can spend hours on Pinterest or analyzing song lyrics.